about us

life is a journey best travelled with a dog

Meet the team at Toro’s Choice and discover how the journey to find the best dog toys and treats for an opinionated schnauzer developed into a lifestyle, a pet supplies brand, and a determination to make ethical dog food, toys, treats, and dog accessories available to everyone.


The Dog Behind The Brand

Born in 2018, Toro is the heart and driving force behind Toro’s Choice. A miniature schnauzer with a maximum-sized personality, Toro is highly opinionated about everything from his food and treats to his toys and gear. When done with his day job assessing all our products meet his lofty standards, he keeps himself busy as a precision timekeeper and knows when he should get fed, watered, walked and paid heed. If left ignored for a couple of wags, he will up the ante by squeaking the life out of his cherished pink piggy.

When Toro was only six months old, he developed an intolerance to chicken with a consequential impact on his skin, digestion and energy levels. We didn’t know what it was at the time, and there were many vet trips, tests, misdiagnoses, and difficulties finding the right solution. The journey to discover the root causes of his health issues became the spark that brought Toro’s Choice to life.

When he’s not hard at work making C-(canine) level decisions on products that would bear his name, he can be found belly-up observing the world through his eyebrows and possibly dreaming of more adventures with his humans. A keen mountaineer, Toro has scaled heights impressive for a dog his size, ran after ibexes, and once attempted corralling sheep down a hill.


The Founder

When Toro came into my life in 2018, my frustration at not finding answers to his food intolerance led to obsessive research on pet health and nutrition. Toro’s Choice is a result of doggedness and devotion – the discovery of everything good for my dog and sharing the knowledge with every dog owner out there.

My experience managing international businesses as a corporate executive and consultant come in handy. I am unbending on quality and finesse and take pleasure in delighting our customers – both dogs and humans. From every ingredient to every stitch, we appraise every product before offering them to our discerning customers.

We work only with small, creative and socially responsible businesses from the UK, Europe, and the USA, who share our values and ethos – so when you make Toro’s Choice your choice, you know you’re getting the very best.

Outside of work and running after Toro’s affairs, I’m a long-term supporter of WWF’s wildlife conservation efforts in Asia and Africa and the adoptive human to a Nepalese elephant named Rupkali.