NEW & BESTSELLING
Welcome to Toro’s Choice. We are a lifestyle dog store offering ETHICAL and SUSTAINABLE dog products from the FINEST pet brands around the world. We take great pride and obsessive care in curating products where design, function and craftsmanship are second to none. We care greatly about what goes into the making of every single dog product that we sell, right down to ingredient, material and stitch. We make every effort to be socially responsible, and only work with brands that share our ethos to reduce waste, support minority, women-owned and artisanal small businesses, pay fair wages and above all, remain uncompromising in making dog products that are superb in quality, originality and are kind to our dogs and the earth.
Our Love For Dogs And the Earth
We partner with European leaders in dog food production
We use eco-friendly packaging on all our products
We trade with global niche brands with outstanding craftsmanship
We use 100% natural, traceable ingredients in all our food products
Toro, The Dog Behind The Brand
a.k.a Power Snacker | Chief Suspect
When done with his day job assessing all our products meet his lofty standards, he keeps himself busy as a precision timekeeper and knows when he should get fed, watered, walked and paid heed. If left ignored for a couple of wags, Toro will up the ante by squeaking the life out of his cherished pink piggy. When a puppy, he developed an intolerance to chicken with a consequential impact on his skin, digestion and energy levels. We didn’t know what it was at the time, and there were many vet trips, tests, misdiagnoses, and difficulties finding the right solution. The journey to discover the root causes of his health issues became the spark that brought Toro’s Choice to life. When he’s not hard at work making C-(canine) level decisions on products that would bear his name, he can be found belly-up observing the world through his eyebrows and possibly dreaming of more adventures with his humans. A keen mountaineer, Toro has scaled heights impressive for a dog his size, ran after ibexes, and once attempted corralling sheep down a hill.
WENDY, The Founder
a.k.a Treat Dispenser | Doggo Slave