ETHICAL. SUSTAINABLE. VEGAN-FRIENDLY

Ethical.
Sustainable.
Home of the finest pet brands around the world.

Discover The World of Toro’s Choice.

Welcome to Toro’s Choice. We are a lifestyle dog store offering ETHICAL and SUSTAINABLE dog products from the FINEST pet brands around the world. We take great pride and obsessive care in curating products where design, function and craftsmanship are second to none. We care greatly about what goes into the making of every single dog product that we sell, right down to ingredient, material and stitch. We make every effort to be socially responsible, and only work with brands that share our ethos to reduce waste, support minority, women-owned and artisanal small businesses, pay fair wages and above all, remain uncompromising in making dog products that are superb in quality, originality and are kind to our dogs and the earth.

WELCOME TO TORO’S CHOICE. We take great pride and obsessive care in curating products where design, function and craftsmanship are second to none. We work exclusively with brands that are socially responsible, and share our uncompromising standards in offering dog products that are superb in quality, originality, and are kind to our dogs and the earth.

SHOP PAMPER

SHOP TREAT

SHOP WALK

SHOP TRAVEL

Our Love For Dogs And the Earth

We partner with European leaders in dog food production

We use eco-friendly packaging on all our products

We trade with global niche brands with outstanding craftsmanship

We use 100% natural, traceable ingredients in all our food products

Toro, The Dog Behind The Brand

a.k.a Power Snacker | Chief Suspect

Born in 2018, Toro is the heart and driving force behind Toro’s Choice. A miniature schnauzer with a maximum-sized personality, Toro is highly opinionated about everything from his food and treats to his toys and gear.

When done with his day job assessing all our products meet his lofty standards, he keeps himself busy as a precision timekeeper and knows when he should get fed, watered, walked and paid heed. If left ignored for a couple of wags, Toro will up the ante by squeaking the life out of his cherished pink piggy. When a puppy, he developed an intolerance to chicken with a consequential impact on his skin, digestion and energy levels. We didn’t know what it was at the time, and there were many vet trips, tests, misdiagnoses, and difficulties finding the right solution. The journey to discover the root causes of his health issues became the spark that brought Toro’s Choice to life. When he’s not hard at work making C-(canine) level decisions on products that would bear his name, he can be found belly-up observing the world through his eyebrows and possibly dreaming of more adventures with his humans. A keen mountaineer, Toro has scaled heights impressive for a dog his size, ran after ibexes, and once attempted corralling sheep down a hill.

WENDY, The Founder

a.k.a Treat Dispenser | Doggo Slave

When Toro came into my life in 2018, my frustration at not finding answers to his food intolerance led to obsessive research on pet health and nutrition. Toro’s Choice is a result of doggedness and devotion – the discovery of everything good for my dog and sharing the knowledge with every dog owner out there. My experience managing international businesses as a corporate executive and consultant come in handy. I am unbending on quality and finesse and take pleasure in delighting our customers – both dogs and humans. From every ingredient to every stitch, we appraise every product before offering them to our customers. We work only with small, creative and socially responsible businesses from the UK, Europe, and the USA, who share our values and ethos – so when you make Toro’s Choice your choice, you know you’re getting the very best. Outside of work and running after Toro’s affairs, I’m a long-term supporter of WWF’s wildlife conservation efforts in Asia and Africa and the adoptive human to a Nepalese elephant named Rupkali.
@toroschoice.uk
Marking the last day of 2023 🎉🍾🥳🐾⛷️💦
Mucky beard, happy days Mucky beard, happy days
Catching a few more winks while the hooman nurses Catching a few more winks while the hooman nurses her morning coffee.
As the last daylight of 2022 ebbs away, a brighter As the last daylight of 2022 ebbs away, a brighter one awaits. Happy 2023 🎊🍾🎉🥳🐾
Me loving this cold snap❄️. Look at all this w Me loving this cold snap❄️. Look at all this whiteness waiting for me to spray some yellow over
Toro's Choice came about because of food intoleran Toro's Choice came about because of food intolerance of one bushy-bearded snack addict. Together, human and dog set out to find makers and producers of quality treats that support many a dog's digestive issues, and help keep them lean and keen. By working with carefully chosen producers across the EU, we've created a healthy range of dog treats made from natural and human-grade ingredients. Today, Toro is a happy 4-year-old who rules the roost and gets to sample all the treats under his name 😎😍. A dog's life ain't that bad after all! #dogsoflondon #ukdogsofinsta #ukdogsofig #londondogs #londondogslife #supportsmallbusinessuk

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